Posted on December 12, 2015 at 8:35 pm

Fashion Featured What's Happenin'

Awww! This new ad campaign from Manyavar will warm your heart!

Manyavar, one of India’s top ethnic wear brands for men, is warming hearts yet again with their new ad campaign!

The advertisement is centered around a mother helping her son choose an appropriate outfit for his brother’s convocation ceremony, to be held at The Oxford University. Western convention dictates that such ceremonies are suit-and-tie events; but this ad defies such stereotypes, showing instead the mother and son shopping at the Manyavar showroom. The ad stays true to Manyavar’s ‘Jaisa desh waisa bhesh’ ideology, with the son walking out handsomely dressed in Indian attire, much to his mother’s delight.

Check out the adorable ad below!