The craze surrounding a Salman Khan film is always intense, but add Sonam Kapoor and Sooraj Barjatya into the mix and the anticipation is unprecedented!
To keep restless fans hooked as they awaited the launch of Jalte Diye, the newest song from Prem Ratan Dhan Payo, Salman sent out his first ever Twitter video by expressing what Love in a Sooraj Barjatya film means to him.
— Salman Khan (@BeingSalmanKhan) October 20, 2015
Sonam followed up with this adorable video of her own, which prompted the official PRDP Twitter account to solicit videos from fans about their personal definitions of love using the hashtag
#CelebratePremWithJalteDiye. A super cute marketing strategy, don’t you think?!
— Sonam Kapoor (@sonamakapoor) October 20, 2015