Posted on September 29, 2015 at 1:25 pm

Bollywood Featured What's Happenin'

YRF launches Man’s World for Gender Equality at 6th Jagran Film Festival

Y Films, the youth division of Yash Raj Films, India’s leading movie studio in association with India’s largest travelling film festival, the 6th Jagran Film Festival, in a unique initiative, is premiering the biggest multi-starrer series on the internet, Man’s World, on September 29, on YouTube. The trailer of the four-part series launches today on YouTube.

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The series, which has been created to promote the cause of gender equality in India to support the United Nations’ Global Goals for Sustainable Development campaign, features some of the biggest influencers associated with the cause of gender equality like Parineeti Chopra, Kalki Koechlin, Richa Chadda, Soni Razdan, Pritish Nandy, Rhea Chakraborty, Bhumi Pednekar, Miss Malini, Cyrus Sahukar, Shweta Tripathi, Priyanka Bose, Nidhi Singh, Naveen Kasturia, Meiyang Chang, Aditi Singh Sharma, RJ Malishka, Anupama Chopra and Aditi Mittal .

Man’s World, a comedy, is a what if. What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world. The lead protagonist of the series, Kiran , is a man who believes the world is unfair to men, and soon finds out how unequal, uncomfortable and unfair the treatment to women really was, when he faces gender discrimination as a man in a world that gets ‘flipped’. Kiran is played by Gaurav Pandey , who is being launched by YRF in the series. The series is written and directed by Vikram Gupta , who has earlier directed the Ching’s ‘Hunger Ki Bajao’ campaign TVC, starring Ranveer Singh and produced by YRF .

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Speaking about the unique initiative, says Parineeti Chopra,

“YRF has always been ahead of time. It was only natural that if the UN came and did something in India, that YRF would be involved in it. I hope this brings a positive change in everybody’s life.”

Says Pritish Nandy,

“The crux of the matter is that you and I and all of us must practice gender equality all the time in every context without talking too much about it …. It’s something that must exist in your life as a matter of fact.”

Says Kalki Koechlin,

“It’s fantastic that YRF is working in collaboration with the UN. I really hope the series picks up and people become more conscious about inequality.”

Says Richa Chadda,

“It would be interesting if men had to give birth because if they had to then there would have been a painless way of pregnancy. They would have invented it by now.”

Speaking on this occasion, Mr. Vinod Srivastava (Sr. General Manager, Brand Development, Jagran Pakashan Ltd) said,

“This is a very unique initiative undertaken at the Jagran Film Festival this year. We are glad that Y Films has come up with such a meaningful concept to support the gender equality and are honored to showcase the series exclusively at JFF.”

YRF Vice President, Ashish Patil says,

“Big shout outs & big love to all the fantastic people who’ve come on board and helped turn our first series, Man’s World, into the biggest multi starrer ever on the internet! They’ve all brought in an incredible energy and their own experiences into getting this very important message on gender equality out there to as many people as possible, making Man’s World truly special. We’re hoping our viewers enjoy watching it as much as we did making it.”

Man’s World will be available to audiences for free on the YFilms’ YouTube channel, starting 29th September. The second episode will premiere on 1st October, the third on 6th October, and the series finale will air on 8th October.