Hotstar, India’s largest digital platform powered by leading content across movies, drama, sports and events from the Star India network of channels, is disrupting the programming game yet again. The popular youth fiction show, Badtameez Dil, currently airing on Star Plus, will now move to hotstar, and will be available on the digital platform exclusively from Monday, 28th September.
This is the first time ever that a content provider has made such a bold move in India, shifting a leading daily show from its presence on a linear channel to an OTT service. The show has attracted a big following on hotstar amongst digital users in the age group between 18 and 24. New episodes will be released every weekday morning.
Already the nation’s largest OTT platform for premium content, hotstar raced off the blocks when it was launched in February this year, to become the quickest adopted and fastest growing digital service in the world.