Kawachi has come out with its first fashion film presenting latest collection titled ‘Desire’. The video starring Mickey Singh along with DJ ICE is shot exclusively in San Francisco, U.S.A. The video has been directed and scripted by renowned music director Sachi Singh. Mickey Singh being the brand ambassador leads the film. The script reveals an absolutely new idea where Mickey Singh is seen not only leading the film but taking the audience through it and introducing the collection. Dj Ice who was earlier seen in the hit single “Hogaya Pyar” and also rapped for it is also seen here adorning the latest men’s accessories from the house of Kawachi.
The new collection ‘Desire’ is about styling and accessorizing this summer. The video showcases styling by Sachi Singh in detail, right from shoes to garments and accessories. The photography was done by James Anthony Gilford who is a San Fransisco based photographer with expertise in fashion shoots.
“I have always got good response from the audience. The same keeps motivating me to come up with something new. The new collection Desire is sure to turn the heads. Summers are about subtle colours with a dash of spice. This collection talks the same story. I am sure this is something unparallel and people will love it,” said Sachi Singh- Director, Kawachi.
Sachi is the first female music director in the Punjabi Music Industry. In February 2015, she directed “Hogaya Pyar” a hit romantic number by Indo-American pop sensation Mickey Singh. A multi-tasker she took care of the casting, scripting and styling. The video was produced from the house of Kawachi and released by Speed Records.