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11 days! Yes you read that correctly! That’s pretty amazing in a short amount of time. But hey who wants to talk numbers right now! All we want to do is talk about Kangana and the whole entire cast who did such an amazing job at the screens these past few days! Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has announced a hugely successful box office gross of Rs. 165 crore worldwide for its latest release, Aanand L Rai’s Tanu Weds Manu Returns (TWMR). The film has grossed over Rs. 129 crore in India (net collection: Rs. 103.47 crore) and Rs. 36 crore overseas since its release on 22nd May 2015, making it the first film to cross 100 crores Net Box Office (NBOC) this year. The success of this film demonstrates the continued effectiveness of Eros’ content-driven portfolio strategy.
Truly acting as a game changer, the Kangana Ranaut and R. Madhavan starrer continues to enjoy a dream run at the box office with second-week numbers showing an upward trend. The blockbuster is proving to be unstoppable despite a plethora of releases. It had an opening weekend of Rs. 38.10 crores in India and the following Monday collections (Rs. 8.90 crore) even bigger than its Friday collections (Rs. 8.85cr), a never before in the history of Indian cinema.
TWMR went on to do an equally successful second weekend of Rs. 28.25 crores in India. The film crossed the 100 crore mark in India yesterday, with a day 11 collection of Rs. 5.10 crores. Eros released the film across 2200 screens in India and 350 screens overseas.
TWMR with a Rs. 30 crore investment (including Print & Advertising cost) opened to unanimously positive reviews as well as widely appreciative audience reactions and has performed exceedingly well at the box office with a massive return on investment. It released the weekend of the popular IPL (Indian Premier League) semis and finals and still garnered the highest weekend collections of the year (also being a non festive or long holiday weekend).
With many firsts to its credit, the family entertainer apart from being the most successful and popular film, was the first and fastest to cross the 100 crore mark worldwide along with being the first film to enter the 100 crore club in India this year.
Fast becoming a force to reckon with in the Hindi film industry, director Aanand L. Rai also managed to make a film that has gone on to become the first female-lead driven film in history to cross 100 crores at the Indian box office.
Speaking on the exceptional reactions, Aanand L. Rai, “Nothing can be bigger and more encouraging than this for a filmmaker. I’d like to thank everyone for accepting the film with so much warmth.”
Nandu Ahuja, Sr. VP, India Theatrical, Eros International Media Limited, added on the film’s performance,
“From the time the trailer went out, audiences were hooked and there was tremendous anticipation around TWMR. The film opened to a thunderous response at the box office with screens packed to capacity. TWMR is not just our film anymore, it now belongs to the audiences. After a long time viewers are enjoying a real entertainer and we are witnessing families flocking to cinemas and also repeat viewings. The success of films like TWMR reiterates our audiences’ appetite for content driven entertaining cinema”.
Commenting on the overseas success, Pranab Kapadia, President – Marketing and Distribution, Eros International Plc,
“TWMR has struck just the right chord with international audiences and set new benchmarks in the overseas markets as well. The film has shown unprecedented response and outperformed across all territories, creating box office history in regions like UAE. Like in India, the film is the biggest opener this year in the overseas markets too”.
And if you haven’t seen the film – um, what are you waiting for? Go check out the film which is still buzzing in theaters now!
