Posted on June 14, 2015 at 9:27 pm

Bollywood Featured What's Happenin'

Amitabh Bachchan unveils, first online ecosystem for children!

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Amitabh Bachchan unveiled the new look of, India’s first co-created online ecosystem for kids between 6-12 years of age at a special unveiling at a suburban five star venue in Mumbai along with founder Mr Monish Ghatalia.

Mr Bachchan unveils with Mr Monish Ghatalia (6)

Presenting a mid-way between the concerns of parents and the wants of a child, introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year. Launched in association with Amitabh Bachchan, helps kids take their first step onto the wonderful world of the internet! Commenting on the launch of the platform, Amitabh Bachchan says,

“I have closely been following the developments of and am quite excited by how it has taken shape. The participation of children, parents and teachers contributing towards the look and feel has been extremely overwhelming. This only goes to show how much more involved the Indian parent is becoming towards their child’s internet activities which would help them become more responsible in their usage. has been extremely foresighted in understanding the relationship of children to the digital world and ensured that they gain only quality content. Having started at a time when acceptance for internet for kids was low, has been able to understand the role of the parent in this journey. Having done so, the platform is a perfect synthesis of balancing a child’s needs and a parent’s concerns. Just like we hold our child’s hand and teach them to walk, in a similar way, guiding them to take their first steps on the online world is immensely critical. is just one step in this direction which we can envision to be a community effort going forward.”

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Having been well received by kids when the platform was first launched in 2013, with over 90,000 registered users,, aims to take creative engagement to an exciting new level. Some of the features include:

  • · A virtual zoo; where kids can virtually interact with a variety of animals from across the world, learn more about them and take a jungle safari at the Doo Zoo
  • · A chance to get your own passport! Take a flight to a foreign land and punch in your passport to every corner of the world with Doo Holiday
  • · Pick from ‘life’ skills and ‘cool’ skills and learn beyond what you learn in school. Didn’t know how to tie a shoelace by yourself? Or want to make some cool artwork to impress your friends? Grab this chance to shine at the Doo Academy!
  • · Help ‘Mo’ and ‘Ki’,’s new flag bearers fight against social issues. Make your voice heard and learn to do good from evil with War Quarters - Mainland is packing a punch to create a perfect online experience that gives rise to the innate curiosity within a child in the offline world. Some of the additional features include a time limit feature, starting from 20 minutes and extending to 1 hour, enhanced security to protect information of the young users on the website as well as weekly activity reports to parents. Going forward the platform aims to keep working with parents, kids, and educators to creating the best kid’s platform on the internet!

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