Posted on May 2, 2015 at 9:38 pm

Bollywood Featured What's Happenin'

Arranged Marriage film "What's love got to do with it?" utitilizes new film distribution model in U.S!

The arranged marriage feature documentary “What’s love got to do with it?” will have a US Theatrical On Demand release in May. Gathr Films’ new distribution model allows a film’s audience the opportunity to take action and directly participate in bringing the film to their community. Theatrical-On-Demand crowd sourced distribution empowers audiences to pull films to their local theaters by aggregating their interest and pre-ordering tickets in advance. 

“Gathr is thrilled to partner with “WHAT’S LOVE GOT TO DO WITH IT?. Rohena’s film touches communities all across the country and we feel that Theatrical-On-Demand is essential to engage audiences no matter where they are,” states Jay Hogan, Director of Marketing and Outreach.

What's LoveThe film is an unscripted micro-budget feature documentary that uses humor to expose subtle insidious conflicts at play in Indian society. What makes well-travelled urban Indians, who have freedom and privilege, choose arranged marriages over love? The film, which premiered to packed houses at the Mumbai Film Festival, is an amusing portrayal of young urban upper class Indians coming to terms with expectations about love, marriage, happiness and tradition. Other interviews with parents, marriage brokers and matchmakers, paint a larger picture of a changing society in which ideas about matrimony are themselves being transformed and challenged by new values and desires. The film explores the evolving arranged marriage scenario with humor and brings out some of the underlying issues among the supposedly progressive sections of society. Just as stated in a recent New York Times front page story, ‘

“For centuries, fathers sought matches among their social connections, often with the help of local matchmakers who carried resumes door to door. But village-based kinship networks are fading as more families move to cities, and highly educated women often cannot find men of equal standing in those circles.”

This film is Rohena Gera’s most recent project in her almost 20 year career in television and film. About coming back to the states, Gera says, “I am thrilled to be back in the US where I studied, and more importantly where I learned to ask questions. I remember people at Stanford asking me whether I would have an arranged marriage, and at the time I thought it was a ridiculous question, but years later I came back to it… I started to wonder whether people who opted for “arranged love” had it figured out! I am not a practical person but I could see the logic: marriages are expected to last a lifetime so people think why not base it on factors more measurable than love?”

“What’s love got to do with it?” currently has 7 live requests (as of 4/28/15) for screenings in New York and California so far and requests are in for San Jose, Philadelphia and Jersey City. Keep it locked for more updates!