Posted on April 20, 2015 at 6:08 am

Bollywood Featured What's Happenin'

Himesh to head Essel Vision’s Heeriye… but who will be his Heeriye?

Continuing with its aggressive Bollywood foray, Zee Entertainment Enterprises Ltd (ZEEL’s) content engine, Essel Vision, has signed Himesh Reshammiya as a lead actor in Vishal Mishra’s directorial debut film titled, Heeriye. The multi-talented musician turned actor-producer Himesh will be playing the film’s lead. This film is also the first ever collaboration between Essel Vision and Himesh’s HR Musik. The film, Heeriye is a social, romantic and sensitive drama set in Kanpur with a mesmerizing soundtrack.  In a unique worldwide campaign called #FindingHeeriyeEssel Vision will go the road less traveled in selecting the heroine of the film searching for a fresh face for the film!  So, you could really be Himesh’s Heeriye!

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The film marks debut of the film-critic Vishal Mishra as a writer-director. On his debut, Vishal told us,

“It’s a pleasure to have India’s one of the biggest media houses backing my first film. Heeriye is a very unique love story weaved in the current social scenario. I am very excited and looking forward to it.”

The film also features Tigmanshu Dhulia in a pivotal role. Heeriye promises to create music that is soulful and melodious.

Regarding the unique campaign and working with Himesh, Akash Chawla, Business Head, Essel Vision, said,

“We are excited about this new association with HR Musik for our new film, Heeriye. It’s a beautiful love story with a relevant social message. The film requires a fresh face to play the title role opposite Himesh. We will soon introduce a format where we will use the digital assets of Zee Entertainment to implement this hunt and create an easily accessible platform to discover young talent.”

Produced by Essel Vision Productions Limited and HR Musik Heeriye is all set to go on floors this winter.