March 21st is a day to mark in film lovers’ calendars as Pocket Films brings to the first Indian chapter of Europe’s most loved festival for Indian cinema, The 14th River to River Florence Indian Film Festival. To be held at Blue Frog, Mumbai, the event will showcase winning films from the 14thRiver to River as well as the 7th Advantage India short film contest, for which the esteemed jury comprised of renowned film maker Nagesh Kukunoor, film industry veteran Uma Da Cunha and Selvaggia Velo, founder of River to River.
Pocket Films and River to River share one goal in common – to showcase independent Indian films to a wider audience. Pocket Films’ association with River to River, dates back over 7 years, in the form of the popular short film contest, ‘Advantage India’ wherein the three winning short films are screened in Italy. The first ever Indian edition of River to River will take this association one level higher and will be a great opportunity for film buffs to view some great cinema.
Saameer Mody, Managing Director of Pocket Films says, “Pocket Films and River to River share an excellent chemistry in putting together compelling events such as ‘Advantage India’ that showcases the best talents from the independent and short films fraternity. With this first ever Indian edition of River to River, we mark a new beginning, backed with outstanding short film content. I am convinced that film fans will thoroughly enjoy the films.”
Selvaggia Velo, Festival Director, River 2 River, Florence Indian Film Festival of Italy elaborates, “I am extremely glad to have this first India chapter of River to River Florence Indian Film Festival, and grateful to Pocket Films and Blue Frog Mumbai for making this possible. I invite all interested people to attend and look forward to 21st March.”
The festival is open for film lovers without any entry fee and will take place on March 21, 2015 at the Blue Frog in Mumbai.