Posted on March 18, 2015 at 1:35 pm

Fashion Featured Lifestyle What's Happenin'

Fashion Merges with Technology as Masaba Gupta's Sugar Plum Collection hits Instagram!

A fashion revolution went into cyber world for the first time in India by Lakmé Fashion Week. One of the most popular trendy young designers in the country presented her colorful line on popular social media platform, Instagram.

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Colorful, young and kitschy are the adjectives that are used to describe the collections by talented designer Masaba Gupta whenever she has displayed at fashion weeks.

Her latest offering “Sugar Plum” presented on Instagram at Lakmé Fashion Week Summer/Resort 2015 had all the juicy elements and was a vibrant line of easy, comfy creations that will appeal to Indian as well as global followers of fashion.
It was a show with a great difference and totally unconventional. Followers watched Masaba’s colorful summer/resort 2015 line live on Instagram, which has become a favourite platform for fashionistas around the globe.

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So in the comfort of their personal spaces – living room, lounge, bedroom etc. – the world watched the show. It was a unique “off-site” presentation for the viewers on their smart phones and computers who also saw changes in the backdrop and lighting, which added to the amazing quality of the collection.
While digital prints have always been Masaba’s forté she went in for bold ones with 3D effects and a lot of rainbow color blocking for basic shapes like dolman sleeve tunics with fuchsia, emerald and sun yellow patches.
Mini flared skirts in lemony shades were worn with tiny cropped tops, printed piped shirt looked really tasty as candy colours came alive for the fruity sweet line. Wrapped like candies in cellophane was the head gear, while the Popsicle hues were seen in color blocked off-shoulder loose tents and sleeveless shirt collar column dress. A giant candy print on multi colored will-power tubes were tempting entries.

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When the trend followers want to make some noise with their sartorial choices, Masaba Gupta’s latest line “Sugar Plum” presented on Instagram will be a mouth watering addition that will get loud accolades at any event.