For two years in a row, Bollywood hunk Arjun Kapoor has been appointed as the brand ambassador of WWF’s World Earth Hour. The campaign urges everyone to turn off their lights for an hour as a stand against climate change. This is the first time a celebrity has been reinstated for the second time, largely owing to the fact that Arjun is able to influence young minds and bring about positive change.
World Earth Hour first started in Sydney, Australia in 2007, when 2.2 million homes and businesses turned off their lights for an hour. After that, the campaign went global. The reduction in usage of electricity saves the planet from warming up that much less. Earth Hour 2015 will be on Saturday, March 28, from 8:30 P.M. to 9:30 P.M.