Posted on February 5, 2015 at 11:43 pm

Bollywood Featured What's Happenin'

Happy New Year celebrations in China – HNY to release on 12th Feb!

Shah Rukh Khan is one of the few stars who truly has a global fan base, and with each release of his, he seems to add to his international stardom.  His last release, Happy New Year, which was released by Red Chillies Entertainments Pvt Ltd was one of the top 10 movies of 2014, and is now, ready to continue adding to its popularity in 2015 by releasing in China.  This is a major milestone when it comes to Bollywood as Happy New Year becomes the first Indian film to get a release in China, within months of its Indian release!  The film was cleared by SAARFT on 1st January 2015 for its Nationwide release to kick start the New Year.  Worldwide Distributors – Yash Raj Films (YRF) have entered in to a deal with 1905 Pictures (film distribution arm of China Central Television Movie Channel / CCTV) who will distribute locally along with China Film Group.

Happy New Year will release on 12th February, it has been given the prestigious Pre-Spring Festival release date, which is reserved only for Chinese Movies and will be released in 5000 screens across China over the Chinese New Year weekend!  This makes  it the first Indian film to get this release window and the biggest opening for any Indian film.  Happy New Year was the First Imported Movie (all countries including US) to be approved by Chinese Regulators in China in 2015.  It will also be showcased as a Premier movie in Beijing Film Festival.

Speaking about the collaboration, Madam Xiao Ping, President China Film Group (Import Export Division) said:

“This is the first Indian movie to come to China this year and in our meeting with Mr. Shah Rukh Khan and Yash Raj Films Chairman Mr. Aditya Chopra we discussed about many more collaborations in future hope this is just the start of a long journey.”

Liang Longfei, Chairman of 1905 Pictures hinted at a more long-term partnership with India when it comes to films, and said,

“Under the instruction of President Xi Jinping, to reinforce China-India cultural communication, we are greatly honored to have this opportunity to import outstanding Indian films and let China audience understand and appreciate Indian films and culture. Hope 1905 Pictures will have more diversified and wider collaboration and exchange with Indian films.”

YRF worked very closely with NPRG Global Partners as Chief Consultants / Strategic Partners, in an attempt to make Happy New Year the biggest Bollywood event by far.  The film will be release as a dubbed version to reach the widest possible audiences with an International Directors cut.  YRF and NPRG also enrolled the support of the Indian Embassy Beijing to ensure that no stone was left unturned to make this the Bollywood event of the year.  Avtar Panesar, Vice President Intl. Operations YRF explained,

“We at YRF pride ourselves on taking the best of Indian cinema to new shores. China is a natural partner for us and we are very excited to be working with CCTV and CFG to now introduce Indian cinema to the Chinese market at this scale – the 2 nations have much in common and films are a great way to connect.”

Shah Rukh Khan is possibly the most loved Indian star globally but his appeal is unparalleled in the International markets. Film after film he breaks and set new records for himself and Indian cinema. The list of honors bestowed upon him is a long and distinguished one.  So, it would not be an exaggeration to say that he is a true Ambassador for Indian cinema for the world outside of India, where his popularity both within the diaspora and outside it, is unparalleled – perhaps the most compelling reason for the media to nickname him ‘King Khan”.  We hope that China enjoys the movie, and that it is a step in more positive collaborations between India and China!

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