Yash Raj Films is going all guns out to target Gen Next for their newly released film – KILL DIL. They have collaborated with three YouTube Creators to create digital friendly content. While two YouTube creators have come up with cover versions of the film’s two songs – Sajde and Bol Beliya, The Viral Fever Videos team has shot a hilarious interview with the film’s cast.
Aakash Gandhi of “88 Keys To Euphoria” has created an acoustic version of the romantic number ‘Sajde’, which has been infused with rich Indian percussive elements and progressive art of beat-boxing, and crooned by Pratik Rao and Jonita Gandhi. On the other hand, Malaysia based Goldkartz has created an electrofied cover version of ‘Bol Beliya’. The songs have been originally composed by Shankar-Ehsaan-Loy and the lyrics have been penned by Gulzar.
“TVF’s Barely Speaking with Arnub” has become immensely popular amongst YouTube viewers and KILL DIL’s lead actors-Ranveer Singh, Parineeti Chopra and Ali Zafar feature in the show’s latest episode, which sees the host Biswapati Sarkar aka ‘Arnub with a U’, grilling the guests. The hilarious interview leaves the audience in splits and it clocked more than a lakh views within few hours of its release.
The idea behind these collaborations is to reach out to the younger audience, who are hooked on to social media platforms like YouTube, Facebook and Twitter, with quality content. By joining hands with them and cross-promoting other channels, YRF is reaching out to a wider audience and this trend will surely set the ball rolling for many more such digital innovations going forward. With this master stroke, YRF has set yet another benchmark.
Directed by Shaad Ali, KILL DIL also features Govinda as the antagonist, apart from Ranveer Singh, Parineeti Chopra and Ali Zafar and is slated to release on 14thNovember 2014.