Actress Anindita Nayar who grabbed a good deal of attention as corporate honcho Devika Dev in Virr Das starrer ‘Amit Sahni Ki List’ is said to have been receiving offers from fashion brands to be the face of their brands in their upcoming campaigns. Looks like Anindita has been signed as the new face of Elle 18 for one of their upcoming collections! Pretty good stuff! Endorsements are another way of expanding as an actress in tinsel town!
Elle 18 is likely to unveil this new collection towards the end of September. The new collection targets urbane crowd and young executives. By adding radiant colors, Elle 18 aims to take the corporate look to a whole new chic level. Although the actress will be the new face for Elle 18’s latest collection, it is unclear if she will be replacing Anushka Sharma. Anindita’s beautilicious performance in ‘Amit Sahni Ki List’ is what prompted the brand to approach the diva, says a source from Elle 18. Apart from that Anindita will also be walking the ramp for Satypaul’s latest collection in an upcoming fashion event to be held by the fashion brand.
If grapevine is to be believed Anindita with her flawless fashion sense has been grabbing eyeballs in Bollywood and the fashion fraternity. She has been receiving rave appreciations from fashion designers for her impeccable style in the film.
While the B-town cheers Anindita on her new achievements the starlets sure have a competition with the entry of this new Fashion Diva they should to watch out for! More fashionistas coming our way!