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Saavn is undoubtedly the world’s leader in digital streaming for Indian music and has now just taken it up a notch! Saavn announced that B-Town Rockstar, Ranbir Kapoor will be joining their team as a creative collaborator. As advertisements and billboards are up everywhere, we are just waiting to see this creativity and star power take the entertainment world by storm.
http://www.youtube.com/watch?v=PKFqtQn_6zw
Kapoor will work side-by-side with the Saavn team on consumer marketing ideation and production, business development and content. The partnership has initially materialized in the form of a new commercial campaign featuring a 30 second television spot, billboards and theatrical ads. Kapoor provided a significant amount of input on the creative for the campaign, and the TV commercial was written by Vasan Bala, who is the screenwriter for Kapoor’s new film, Bombay Velvet, alongside Sneha Mehta and Teddy Stern of Saavn.
Ranbir Kapoor says,
“I’ve been using Saavn for years now, so it’s exciting to be working with the team on a deeper level. I’ll be helping to guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India, and potentially the world. This is only the beginning. I look forward to being involved in a more business-centric capacity in the near future.”
Kapoor first met the New York-based Saavn founders Paramdeep Singh (Executive Chairman), Rishi Malhotra (CEO), and Vin Bhat (President and Chief Strategy Officer), in 2012. Early discussions for a partnership quickly ensued, and the framework for an intricate collaboration was designed over several meetings in New York and Mumbai.
Paramdeep Singh of Saavn mentions,
“It felt right from the beginning. Everyone involved in this partnership is truly passionate about the product, but there’s also a very human connection here, as well. We couldn’t be more thrilled to welcome such a grounded yet creative-minded individual into our family. Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn.”
