Today the Press Conference kicked off with a bang having some hot men in the room speaking about IIFA! As a part of the ongoing preparations, the International Indian Film Academy (IIFA) held a press conference in Mumbai today, attended by superstars Hrithik Roshan, Shahid Kapoor andFarhan Akhtar. Come April, the Indian Film fraternity will take the United States by storm, as the 15thedition of the IIFA Weekend and Awards will play out from the 23rd to 26th in Tampa, Florida. Tampa Bay will bear witness to superstar, Hrithik Roshan’s signature moves as the ace performer takes to the Tata Motors IIFA Awards this year. Speaking on his performance,Hrithik said,
“I have been a part of many IIFAs where I have performed at different locales. IIFA was in fact my first international performance and something I have always treasured. I am honoured to be a part of this major milestone in IIFA’s journey as they venture into the United States of America, showcasing our film industry in Tampa Bay this year.”
Roshan has previously performed at IIFA in Sun City, Singapore and Colombo. This will be his first performance in the US in a decade. This year, the Tata Motors IIFA Awards will see the reappearance of one of its best hosting duos, actors Shahid Kapoor and Farhan Akhtar. After their successful hosting stint in Singapore, the actors will reprise their roles this year. Farhan Akhtar said,
“IIFA’s exalted platform has always given me an adrenaline rush. Having received immense love and appreciation for my previous stint as host, I am excited at the prospects of hosting another year of the spectacular celebration.”Playing host for the third year running,
Shahid Kapoor added,
“Hosting IIFA always makes me happy, as it as a chance to interact with the entire film fraternity that gathers together, IIFA is the most prestigious award ceremony which honors the best of our Industry.”
Dance guru, Shiamak Davar will also be a part of IIFA this year as the event’s official choreographer. Renowned for some of the biggest dance performances including his highly acclaimed work on India’s first musical ‘Zangoora’, Tampa Bay will mark Shiamak’s 11th year with IIFA, Going beyond entertainment, IIFA has long been committed to building bridges between India and the global arena as it strides across the world. With the trade relationship between the U.S. and India at its peak, the FICCI-IIFA Global Business Forum creates a perfect opportunity for exchange. This forum will bring together business leaders from India and America to explore new economic opportunities, providing a platform for Indians and Americans to engage in discussion and professional development. Hosted by the University of South Florida College of Business, the forum will be a two-day event on the theme – “Indo-U.S. Partnership: A Catalyst for Economic Growth”. Eminent speakers of the event include Rick Scott- Governor of Florida, Bob Buckhorn, Mayor – Tampa City, Vivek Lall- President & CEO, Reliance Industries Ltd, N.R Narayana Murthy Co-Founder and Executive Chairman of Infosys, Dr. R. K Pachauri- TERI Chairman and Chairman United Nations Panel on Climate Change among others. Another IIFA initiative, the IIFA Expo is a world fair to be held at the Tampa Convention Center, Florida from 24th to 26th April 2014. Bringing business, products and services from India and USA under one roof, the expo will provide a unique platform to unlock opportunities for businesses and communities, thereby promoting trade and commerce between two countries and cultures. Mr. Saurabh Dhoot – Director, Videocon group, on this association stated,
“In our sixth year of successful association, Videocon d2h along with IIFA, shares a similar outlook of promoting excellence in entertainment. The focus of both IIFA and Videocon d2h is adding variety and value in its entertainment quotient. Videocon d2h which is now Asia’s Most Promising DTH brand strives to provide the best viewing experience in Asli HD through its DTH services and now reaches more than 10 million homes. We provide a very good platform for IIFA as well to reach out to this discerning audience.”
Commenting on its partnership with IIFA, Hari Om Rai, Chairman & Managing Director, LAVA International said,
“We are proud to be associated with IIFA for the second consecutive year; IIFA offers us a great platform to demonstrate the true essence of our products that are a perfect fusion of looks, experience & performance. With this association we reinforce our brand’s promise to create products with an extremely strong proposition that will captivate the consumers.”
Sabbas Joseph, Director – Wizcraft International and IIFA said
“Year after year IIFA has played out at various spectacular locations world over, committing itself to the cause of making Indian cinema global. Loyal to the very cause, IIFA has always lined-up an array of distinguished events which connect India to a global audience. We are confident that events like the IIFA Expo, FICCI-IIFA Global Business Forum and various others will prove to be the perfect bridge between India and the U.S.”
Mr. Anil Khera – CEO, Videocon d2h added,
“IIFA is the most awaited Hindi cinema award show due to the scale of its grandeur and global presence. Videocon d2h is the fastest growing DTH service in the country and has been at the forefront of innovation & high quality service in this sector. Videocon d2h would like to partake in promoting our cinema’s rich heritage, cinematic values and its resplendent beauty to delight every individual with the magic that Indian Cinema creates on celluloid through IIFA. This is a very good opportunity for both and we would like to take this association further.”
The Videocon D2H IIFA Weekend is presented by Videocon D2H and the Tata Motors IIFA Awards is presented by Tata Motors and powered by Lava Mobiles. The IIFA Weekend & Awards will be broadcast globally on Star Plus, for the 10th year running. Visit Tampa Bay is the Official Destination Partner for the IIFA Weekend and Awards 2014 and Visit Florida, a key partner. Freedom Health Insurance are co-presenting sponsors for the IIFA Celebrations, Tampa Electric Company (TECO), a sponsor of the unique community event of IIFA Stomp and Mosaic, a sponsor of FICCI – IIFA Global Business Forum. Shahid Kapoor also stated:
“I am extremely happy to host IIFA again and more than that I am excited to see Hrithik performing. He is the best dancer in the industry. I remember watching ‘Koi… Mil Gaya’ and I felt like a shit actor,” Shahid told reporters Thursday at the IIFA press conference.
Shahid and Farhan had co-hosted the IIFA 2012 in Singapore and the latter said that it’s great to be back as a host for the event which will take place in Tampa Bay, Florida from April 23 to April 26.
“I had a great time hosting the show with Farhan. It takes a lot of effort to create such an event and I am looking forward to be part of this,” – Shahid added. Shahid Kapoor is Farhan’s favourite host and the latter is looking to have a great time again with Shahid. “It feels great to be back as a host. We have got good response as a host previously. I am thankful and fortunate to be part of IIFA family,” Farhan Akhtarsaid.
Actor Hrithik Roshan will be performing at IIFA awards.
“I have been part of IIFA awards earlier and it (IIFA) was in fact my first international performance and I treasure it. This is 15th year of IIFA and I think it will be best IIFA ever. We are thankful to them to give our film industry a platform to gain entry into new markets,” Hrithik said.
So IIFA fans get ready as these three will be rocking the stage in Tampa Bay!