Posted on March 11, 2014 at 8:41 pm

Bollywood What's Happenin'

LA’s 12th Annual Indian Film Festival announces SOLD as opening night GALA film!

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The Indian Film Festival of Los Angeles (IFFLA) announced today the Opening Night Gala film, SOLD, a harrowing and inspiring story of child trafficking directed by Jeffrey D. Brown, executive produced by Emma Thompson, and starring Gillian Anderson, David Arquette, and Seema Biswas.

Emma Thompson

The full line-up of screenings and events will be announced in mid-March. The festival is widely recognized as the premiere showcase of groundbreaking Indian cinema. Celebrating its 12th year, IFFLA will run April 8 to 13 at ArcLight Hollywood in Los Angeles, the festival’s home since its inception.Through one extraordinary girl’s journey, SOLD illustrates the brutality of child trafficking, a crime experienced by millions of girls every year around the globe. SOLD is a clarion call to action and a testament to the resilience of the human spirit.

“Because of SOLD’s marvelous script and courageous and brilliant cast,” said Emma Thompson, “it is a story that we can ALL watch – so that we may understand the processes of slavery in modern India and feel able to act without feeling the kind of rage and hopelessness that gets in the way of doing anything.”

SOLD is an adaptation of the National Book Award-nominated novel by Patricia McCormick, based on true accounts. The book has been translated into 32 languages and is a powerful entry point to introduce young people to the issue of modern day slavery. Director Jeffery D. Brown and select A-list cast and supporters will be in attendance at the Opening Night Gala. Nirvana-Bombay Palace will host the Opening Night Gala Reception in Beverly Hills.

This year’s exclusive after-party will align with Nirvana’s sophisticated and positively vibrant atmosphere in an intimate setting that features masterful culinary renditions of Indian cuisine. In addition, the appointment of Jasmine Jaisinghani as the festival’s first-ever Artistic Director was announced today by Christina Marouda, IFFLA’s Founder and Chair of the Board.

“We’re thrilled to have Jasmine on board as our Artistic Director,” said Marouda. “She was our first Festival Coordinator in 2005, and has been associated with IFFLA since. This feels like a full circle, and we could not think of a more deserving person to take on this position.”

Jasmine Jaisinghani comes to IFFLA from AFI FEST where she served as the Cultural and Industry Relations Director and headed Guest Services. An independent producer of Indian-Mexican descent, Jasmine has also worked extensively in the music industry, including a tenure at George Harrison’s record label Dark Horse. Rounding out this year’s programming team are Director of Programming Mike Dougherty, Documentary Film Programmer Sudeep Sharma, and Short Film Programmer Thouly Dosios.

SOLD book
The 12th Annual Indian Film Festival of Los Angeles (IFFLA) runs April 8-13 at ArcLight Hollywood, located at 6360 W. Sunset Blvd between Vine and Ivar. Festival Passes and Opening Night Gala tickets go on sale March 5 at the festival’s website. Individual screening tickets go on sale March 20. For more information, please visit or follow us on Twitter (@iffla).

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