After releasing Whatever a year ago Foji is back with the release of his new single entitled HoiHoi. Hoi Hoi has been written by Foji and produced by himself and Jas Panesar, the man behind Pumbeeri.
Hoi Hoi is an energetic, foot tapping song that musically travels back in time. The video idea is inspired by Back to the Future films, and it takes you back to the 70s, 80s and 90s in the DeLorean; a car all Back to the Future fans will remember! To complement the musical elements which begin with the 70s and continue to the 90s, Foji created a video concept to picturise these eras.
“I thought of doing something different with the music by adding different eras of music into it. Then when it came to making the video I thought the best way to go from one era to the other was by using a time machine; what better one than the DeLorean?!”
Foji is always thinking outside the box when it comes to his videos, Dafa Hoja was a tribute to the old school duets from the Punjab. A Bhangra’s first, a flash mob with the most dancers in a video with Pumbeeri, and then the first appearance of Sudesh Kumari in a non religious music video called Whatever, Foji yet again has created a Bhangra first in Hoi Hoi using mainstream cinema and creating this brilliant video idea for this song!