After releasing “Whatever” a year ago, Foji is back with the release of his new single entitled “Hoi Hoi.” If you’re sick of hearing “Ho Ho”s for the holidays, you can switch it up with some “Hoi Hoi”s! The track, “Hoi Hoi” has been written by Foji, and produced by himself and Jas Panesar, the man behind Pumbeeri.
“Hoi Hoi” is an energetic, foot-tapping song that musically travels back in time. The video is inspired by Back to the Future films, and it takes you back to the 70s, 80s and 90s in the DeLorean; a car all Back to the Future fans will remember! To complement the musical elements, which begin
with the 70s and continue to the 90s, Foji created a video concept to capture these eras.
Foji is always thinking outside the box when it comes to his videos, Dafa Hoja was a tribute to the old school duets from Punjab. Foji’s always had some unique videos — a bhangra flash mob with the most dancers in a video with Pumbeeri, then the first appearance of Sudesh Kumari in a non-religious music video called “Whatever”, and now another bhangra first by using mainstream cinema
and creating this brilliant video idea for “Hoi Hoi”!
Hoi Hoi is available from iTunes and all other good leading digital music stores.