Jaaved Jaaferi, Soha Ali Khan and Sharman Joshi played one-of-a-kind Antakshari with their fans on Twitter by the name #Twitterakshi. #Twitterakshi was a promotional activity conducted by the production company for their upcoming movie War Chhod Na Yaar.
It was an hour long activity which engaged the stars and their fans in an unusual and interactive way. The activity picked up so well that it created the much needed buzz and trended at the Indian level. Responses from participants kept pouring in. Seeing this, a surprise ‘Buzzer Round’ rewarding bonus points was introduced last minute which added to the fun.
Although Jaaved Jaaferi missed the first round, he made it up to his fans by gearing up and winning #Twitterakshi game.
All in all it was a super hit and garnered 57+ lakh impressions online without any paid media influence on the activity!
Lot of masti if you ask us on one social media platform!