Posted on December 24, 2012 at 11:28 pm

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Zee Cine Awards 2013 returns with an innovative voting mechanism

This October, Zee Entertainment Enterprises Ltd has completed a milestone of twenty years. And with Indian cinema also on the threshold of completing 100 glorious years of entertaining audiences worldwide, the stage is now set for the World’s Biggest Viewers’ Choice Awards – Zee Cine Awards 2013! After creating a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai, Zee Cine Awards is returning home to where it belongs, Mumbai!

Keeping the viewer as the primary focus, Zee Cine Awards is propagating the rights of the viewers to choose their favorite actor/film with the positioning ‘Haq Hai Aapka’. This year, Zee will introduce the most innovative and transparent voting mechanism to make the ‘Viewers’ Choice’ proposition of Zee Cine Awards 2013 credible and completely transparent. To ensure this, Zee has recruited the global leader in assurance, tax, transaction and advisory services, Ernst &Young, as a third party to authenticate the voting mechanism. Hence, the viewer will know for a fact that it is solely his/her vote that lies behind the success of every award winner at ZCA 2013.

The final list of nominations will be on www.zeetv.co.uk and www.zeecineawards.com from 28 December 2012 to 5 January 2013 allowing viewers to cast their vote with a simple few clicks.

Mr. Punit Goenka, Managing Director & CEO, ZEEL and superstar Shah Rukh Khan announced ‘Zee Cine Awards 2013’ at a press conference in Panchgani. Mr Goenka said,

“I’m pleased to announce that the 13th Zee Cine Awards will be held in Mumbai in January. The Awards will be telecast in January 2013 on Zee TV. To ensure the authenticity of the voting mechanism for the nominations listed for Zee Cine Awards 2013, we have brought on board Ernst & Young to audit the entire process of voting.”

The event will be held at Mumbai’s, Yash Raj Studios on 6th January 2013 and it will be telecast on Zee TV late January 2013. So get ready for the biggest and the most promising Bollywood awards night with the biggest stars, the brightest luminaries, the most talented personalities and some scintillating performances and rib tickling gags.

Haq Hai aapka… so don’t lose the opportunity to vote for your favorite stars and watch them win. Get ready for ‘Zee Cine Awards 2013’, coming to your TV screens this January 2013!