Come August 19, Sunday mornings will never be the same again! In an exciting revival of the once-popular phenomenon of Sunday morning TV viewing for the whole family, Zee TV, World’s leading Hindi General Entertainment Channel (GEC), will premiere the country’s most revered mythological series, Ramayan, at 11am!
A timeless classic based on Tulsidas’ Ramcharitmanas, Ramayan shows viewers a way of life. It is rich in the core values, ideals and principles that form the crux of Indian culture and upbringing. Centuries after the original epic was first written, its relevance in contemporary times remains unquestioned. The jet-setting, smartphone-toting denizens of the Twitter age can benefit immensely from applying its learnings to their lives!
Virad Kaul, Territory Head, Zee Europe said, “Ramayan is a way of life to most Indian families. The cultural roots of Indian families across Europe have the teachings of Ramayan engraved in their lives. By bringing Ramayan to our European audiences we endeavor to recreate the exuberance along with the subtleties of the mythology closest to our hearts. By showcasing Ramayan on a Sunday morning, we wish to engage the entire family, right from grandparents to the young in the house, in a joint TV viewing experience.”
Zee TV’s Ramayan will be a grand recreation of the original epic and will thrive on authenticity of representation. Neil Bhatt, who played the lead in Zee TV’s 12/24 Karol Bagh, will be seen as the devoted brother Lakshman while Shikha Swaroop, the former beauty queen-turned-actress will reveal shades of grey as Kaikeyee. Actor Rishabh Shukla will step into the shoes of King Dashrath, Lord Rama’s father.
In a most unique innovation in the digital space, Zee TV is all set to create a virtual temple on its official website that will let devotees perform an online aarti at the click and drag of a mouse. Ramayan will also have interactive apps on social networking websites to ensure a good connect with the younger demographics! Be sure to watch Zee TV for this show!