Posted on August 31, 2012 at 1:03 am

Bollywood Featured What's Happenin'

Barfi! goes digital with an interactive app on YouTube!

UTV Motion Pictures has launched an innovative and interactive application ‘The Flavour of Barfi!’ for the upcoming film ‘Barfi!’ on YouTube!

With less than 20 days to go for Barfi! to hit the theaters, users can get a firsthand interactive experience of Barfi! on their computer screens with this application.  This innovative app allows users to meet Ranbir Kapoor at their convenience and make him enact the many moods of Barfi!  Ranbir will smile, dance, cry, love and even flirt with the users as per their wish all in real time on their computer screens!  This innovative and cheerful app is available on

“When UTV came to me with this concept, I loved it because it’s a totally new way to connect with my fans online. We shot extensively for this YouTube application and I am sure people will have an awesome time discovering the various moods and quirky styles of Barfi!” said Ranbir Kapoor.


Barfi! directed by Anurag Basu also stars Priyanka Chopra and Ileana D’Cruz in the lead.  In the movie, Barfi’s parents named him Murphy, but everyone calls him Barfi!  Always ready with a prank up his sleeve, he’s quite the charmer, especially with the ladies. In Darjeeling, Barfi (Ranbir Kapoor) is the talk of the town, even though he can neither speak nor listen. His bittersweet relationship with two, beautiful young ladies, Shruti (Ileana D’Cruz) and Jhilmil (Priyanka Chopra), sets in motion a chain of events that will turn his life upside down.

Welcome to the world of Barfi, in which audiences are invited to witness his amusing, naughty and sometimes crazy antics – a heartwarming tale of selfless love and about finding happiness in the smallest things in life; that tells you no matter how tough your life may be, “Don’t Worry. Be Barfi!

The film will hit worldwide theaters on 14th September 2012! Keep it locked on Urban Asian to find out all the latest news on Barfi! 

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