The glamour, the dazzle and the mix of entertainment on Zing is keeping the channel at the top of people’s fingertips. It maintains its number one position within the music and lifestyle genre in the UK amongst Asians and hot new shows!
Zing’s latest offering, Rock The Vibe, has fared well. The interactive local show with discussions on a new topic every day, has proved particularly popular amongst the under 30s group. They have been tuning in Monday to Friday to listen to discussions on various topics, designed specifically for a Brit-Asian audience – from online dating, living with the in-laws to the Euro 2012. The show is also cutting across the ethnic line and drawing in a White British audience, whilst also serving as a platform for UK artists and song requests.
The channel’s other local offering, Brit’s Bollywood, has been going strong for over 2 years. Presenting Britain’s take on Bollywood, the show has a high proportion of female viewers aged under 25 years, attracted to the glamour of one-to-one Bollywood interviews and the latest movie reviews. The show will also now be exploring more of the Hollywood scene.
Archana Kanade, Business Head of Zing, UK said:
“Zing is a channel that tests the boundaries and strives to build a connection with its viewers, whether it is via the glam of Bollywood, the nostalgia of its music, or the connection with the Brit Asian themes of UK life with the varied local programming. The viewer is at the heart of it all and we want them to keep that connectivity strong through our website, Facebook pages, in-show topics, presenters and events, especially when trying to connect with the youth.”
Zing is also active in its events and give-aways. For your chance to meet with some of the hottest UK Asian artists at Cambridge Mela, enter at www.zingtv.co.uk. For the chance to win a Bollywood Goodie bag, simply write ‘Bollywood’ at Zing UK on Facebook. And to share your views on upcoming episodes, follow Rock The Vibe on Twitter and Facebook.
Some upcoming highlights on Zing include:
- Rock The Vibe – Mon-Fri 4:30pm & 9:30pm – explore forced marriages, Asian parents and more this week
- Brit’s Bollywood – Sun 11:30am – interview with the cast and crew of Hollywood biggie Spider Man on 8 July
- Bollywood Families – Sun 6pm – insight into the real life love story of Kajol and Ajay Devgan
Be sure to keep it locked on Urban Asian for more television buzz!