DJ Rekha’s mission of bringing genre-defying music to discerning ears and global dance floors was taken to a new level with the launch of her label Beat Bazaar Music in November 2011. The label’s first single, “Pyar Baile,” is now viral with the video release.
“Pyar Baile” is a co-production by DJ REKHA and DAVE SHARMA. The vocals have been laid down by MEETU CHILANA and ZUZUKA PODEROSA. The video features appearances by all the artists involved and also includes a special cameo by PANJABI MC.
“In this video, we wanted to convey the duality of the song as Meetu and Zuzuka’s vocals are on the record. The idea was to contrast the vocalists visually as they work in the song while making the video looks like it can be anywhere,” DJ Rekha says.
DJ Rekha has had years of success with iconic New York Club nights including Mutiny, Bollywood Disco, and the legendary Basement Bhangra, which just celebrated 15 years. In a different field, Rekha has had several stints doing sound design for NPR, and even two plays, one of which is Tony Award winning. More recently, Rekha has performed gigs at the White House, and is teaching at NYU. Just when the world thinks there is nothing left for one of the “most powerful South Asians in the U.S.” (as dubbed by Newsweek) to do, Rekha has a new venture up her sleeve.
Pyar Baile Music Video:
Pyar Baile: Itunes
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