There is a high competition of major names in Bollywood under the entertainment industry. The media tries to get information out to everyone with an intention to make a high profit. Unlike a normal video medium, media houses have come up with WAP services, a way to change the general marketing strategy of Bollywood.
This service is through mobile marketing; mobile phones are used daily by everyone for not only for calls but also for information such as news, entertainment etc. It is easy for consumers to download videos and stream mobile TV for, especially for those who are on the go or traveling.
The digital agency EveryMedia has helped Dharma Productions, Karan Johar’s production house, to come up with the WAP service. Which means all updates and news on Dharma Productions will be up daily. Fans just have to subscribe to the Dharma WAP Site for updates.
WAP Marketing will make Bollywood entertainment more easy to access; there are 2.3 Billion Mobile phone users. Consumers who subscribe will have updates convenient to receive on their mobile! Be sure to keep up with all things Bollywood from your cellphones!