Posted on July 16, 2011 at 4:04 am

Events Music What's Happenin'

Prita Chhabra's "Roots" music video to screen at Vancouver's South Asian Film Fest

Prita’s “Roots” music video was chosen to screen at the 2nd annual Vancouver International South Asian Film Festival (VISAFF) this weekend!

Following screenings at film festivals in Tampa and Seattle, and at schools across the Greater Toronto Area, Prita Chhabra’s “Roots” music video will be opening the short film line-up of the 2nd annual Vancouver International South Asian Film Festival (VISAFF) this weekend.

VISAFF’s purpose and vision is to “bridge the gap” between South Asian talent and mainstream audiences. The festival serves as a launching pad for integration through celebration and education. Prita Chhabra’s “Roots” will screen on July 16 at 4:30 PM in the SFU Woodwards Building in Gastown, Vancouver. VISAFF, which takes place July 15-17, was founded by well known Canadian actresses Agam Darshi and Patricia Isaac.

But the big news don’t stop there…Prita is really on a roll right now!

Prita was also recently interviewed at Universal Studios in Florida for “The Ron Seggi Show”. Known as the “Tonight Show” of radio with over 15,000 celebrity interviews to date (including Britney Spears, Spike Lee and Halle Berry to name a few), “The Ron Seggi Show” broadcasts to over 1,100 radio stations around the world – including Armed Forces Radio!

So Prita’s interview and music was heard by American service men and women, Department of Defense and other US government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea! Here’s the interview:

http://www.youtube.com/watch?v=Clp3z8dTKcI

Finally, Prita was recently selected “artist of the day” by the mainstream Tampa Bay Times newspaper! The Tampa Bay Times called Prita’s Roots track “a rhythmic stew of hip hop and eastern pop” and said “Chhabra’s Indian roots come through strong in her music”. They went on to say about Prita that “Comparisons to Nelly Furtado are inevitable, thanks to an array of sexy, catchy, well-produced pop songs with a distinct eastern flavor.” Read the full article here!