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You may have watched countless ads on television and OTT platforms over the years, some that made you smile, some that stayed with you, and some that became part of pop culture conversations.
You have also witnessed his storytelling in acclaimed films like Tumhari Sulu and series like Jalsa. Behind many of these memorable moments is filmmaker Suresh Triveni.
With over 200 commercials to his credit, Suresh Triveni has directed campaigns for leading brands such as Star Sports, McDonald’s, Hindustan Lever, P&G, Britannia, Flipkart Shopsy, Swiggy, Hotstar, Birla, Bangur Cement and amny more.
His body of work reflects both scale and versatility, navigating humour, emotion, and brand storytelling with equal finesse. Among his most notable campaigns is the iconic Mauka Mauka, which transcended advertising to become a cultural catchphrase.
The Birla Pipes TVC showcased his ability to root brand communication in emotion, while the latest Jio Hotstar brand spot that earned around 140 million views underlined his continued relevance in the evolving OTT landscape.
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For Suresh Triveni, advertising has never been incidental, it has been foundational. He believes that filmmaking in advertising laid the groundwork for how he approaches long-format storytelling.
In a market driven by shrinking attention spans and constant content clutter, the discipline of holding viewer attention within seconds has been his greatest training ground.
The precision, economy of storytelling, and emotional clarity demanded by advertising continue to inform his cinematic sensibilities. Advertising, for him, is serious craft.
Suresh Triveni is now making a focused return to the advertising space, aiming to create memorable and culturally resonant campaigns alongside producer Radhika Sawhney under the name ‘Radhika Produces Films’.
He has also launched a creative studio called ‘Opening Image’ backed by Abundantia Entertainment, the production house that drives his creative vision and storytelling ethos.
This renewed phase follows the acclaim of his series Jalsa, where he served as showrunner, and precedes his upcoming projects, Subedaar, starring Anil Kapoor, set to release on Amazon Prime Video, and Maa Behen, starring Tripti Dimri and Madhuri Dixit.
It is slated for release on Netflix. Seamlessly balancing advertising and long-format storytelling, Suresh Triveni continues to move between seconds and cinema with the same precision and command over every frame.
