Featuring Siddharth Gupta and Zara Yesmin, “Is Tarah Aashiqui Ka” is like an old wine in a new bottle. Tips Music’s equity coupled with soothing voice bleeding with the lyrics is the perfect recipe for a chart buster. The song will make everyone embark into a blissful world of tranquil music & magnificent ambiance.
The forte of Tips Music, apart from selecting the right kind of music, lies in its music promotion. Tips has always been powered by innovation and their marketing approach has been a stupendous success winning them great acclaim.
“There’s something magical about old songs, which has the power to revoke memories. They become even more interesting when recreated to match the sensibilities of the newer generations. The beats will make you groove, you may actually start dancing”, Managing Director of Tips, Kumar Taurani, says.
For featured actor Siddharth Gupta, the original song holds sentimental meaning. “I love the original song. I am so happy that the newer version has still maintained the essence. [I] hope the audience likes it”.
Zara Yesmin also has a connection to the classic song. “This song has a very good recall value. I still remember my parents used to keep humming this track & it was inside me. However the way the remake tweaked from a romantic to a peppy track is quite trendy,both new & old one has its own charm. The groovy beats gives it a fresh vibe to the song as per today’s generation”, she said.
The new hit song is sung by Dev Negi, the music is composed by Chirantann Bhatt and written by Manoj Yadav. The music video was directed by Adil Shaikh and produced by Tips Music.