Ever since the trailer dropped, Dinesh Vijan’s next production venture – Made in China has become a talking point amongst audiences. Based on the entrepreneurial journey of a small-time Gujarati businessman from Ahmedabad, the film has garnered tonnes of love from audiences for its crackling dialogues and interesting storyline that came through via the power-packed trailer. But it’s the songs of Made in China that have completely taken the country by storm especially due to the Navratri season and its inherent fit with the Gujarati vibe of the film. Fans just can’t get enough of the two grooving tracks – Odhani and Sanedo. From Instagram to Tik Tok, the internet is flooded with numerous videos of fans grooving on the song.
The popularity of the tracks became fairly evident when we saw multiple mainstream popular dance influencers such as Sonali Bhaduria, Aadil Khan, Lucky Dancer, Manjull etc align with the stars and the film’s songs, garnering millions of views online and making both the songs viral sensations. On Friday morning, a new video surfaced on the internet. The video features a group of dancers thronging the streets of Times Square in New York and performing a flashmob on Odhani and Sanedo from Made In China.
The flashmob was a performance by the dancers from Bollywood Funk. Bollywood Funk claims to be the only dance institute in New York that teaches Bollywood choreography.
In the video, a huge bunch of at least 40 dancers are grooving to the tunes of Sanedo and Odhani. It was more interesting to see the sea of people who gathered around them to watch them dance. The awe in their faces were quite evident. From the lanes of India to the streets of New York, Made in China is making a splash in every territory. The makers are constantly pushing the envelope with their innovative digital marketing strategies. Leaving it’s competitors far behind in the marketing game.
This Mikhil Musale directorial is a production by Dinesh Vijan’s Maddock Films. The film is being made in association with Jio Studios. Made in China stars Rajkummar Rao, Boman Irani, Mouni Roy amongst others. It’s all set to release this Diwali.