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Siyona by Ankurita explores new forms of traditional wear by creating a unique fusion with silhouettes combining features of Indian as well as western wear – creating a sensory and emotional shift. The concept is to introduce luxury with an affordable entry price and customize one-of-a-kind pieces respecting the core identity of the brand.
The brand’s stylistic identity is dictated by a shared vision of the mother-daughter duo, establishing a world where boldness marries femininity, painting a picture of a modern woman breaking free from the traditional forms of dressing while celebrating her body and mind. Their SS 2022 collection delivers unparalleled merchandising wizardry with comfort being a chief selling point. With this collection, the brand grapples with primal instincts, the future, and the transcendent power of beauty and imagination. With elevated content and an authoritative voice, SIYONA bridges the gap between couture and RTW effectively.
The brand’s approach is purpose-built for today’s cross-cultural environment.
Siyona by Ankurita navigates contemporary culture and modern luxury and meets zeitgeists in a cross-cultural environment. Furthermore, each collection uses a unique color palette from pastels to dark wine to charcoal grey. The silhouettes are inspired by power dressing yet keep the femininity intact through boldness.
The fabrics used are rich in textile and have longevity like raw silk, chanderi silk, chinon silk, organza, etc.
A quiet fashion force, the designer’s forte is not pompous declarations but the effective technicality of clothesmaking. They have adapted a stylistic shift that has accelerated since the pandemic – to create a more immersive womenswear universe.
“Through our collection we celebrate craft and creativity, empowering our community and urging our traditional culture forward” – Ankurita (Founder and Creative Director)
About the Brand
The mother-daughter duo jointly manages the brand Siyona By Ankurita. While Ankurita is the founder and the creative head, Siyona acts as the brand manager responsible for business and strategy. Siyona by Ankurita explores new forms of traditional wear by creating a unique fusion with silhouettes combining features of Indian as well as western wear.
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