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The Luxe Maison: Global Platform for Niche Designers
The E-commerce website, The Luxe Maison, has a new repertoire of couture designers e-tailing from their website. Touted as Asia’s fastest-growing designer destination, The Luxe Maison was launched by sisters Ms. Aashumi Mahajan and Ms. Niyoshi Shah, provides a global platform to niche designers from couture capitals like Paris, New York, London, Beirut, Tel Aviv, Turkey, India, Japan, Australia and brings their couture artistry to the forefront.
The Collection
The website highlights a collection that is not just trendy but is unusual, unique, crafted using traditional techniques by local artisans, and will appeal to the fashion-forward millennials globally. The website adapts a strategy of translating storytelling into relatable, bankable products on full display. The merchandising offers myriad combinations of classic products, seasonal styles, and seasonal twists on the classics.
Apart from French and Lebanese couturiers, the website also offers a curation of jewelry from Tel Aviv, footwear from Portugal, ready-to-wear apparel from London, home decor from Italy, and beauty products from the Dead Sea (Israel). A true mix of the spectacular and grounded.
The Brand
The brand ethos of The Luxe Maison has seeped in travel, adventure, and the magic of new beginnings. Delivering mystery and elongation with a perverted, sub-cultural twist as well. Elevating emotion and handcraft over “obsession with technology”. The Luxe Maison includes 50 designers from 20 Countries with exclusive capsule collections and one-of-a-kind designer collaborations. Moreover, the have made-to-measure by designers with collections that are seasonless and sustainable. Other items available include: international team of advisors, couture skilled in-house seamstresses, pre-order, and made to order
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