Ridhi Mehra is a Dehli-based fashion designer that follows a minimalistic yet effective design philosophy, working with understated colours, fine innovative embroideries & creating lavish demi-couture pieces. Pieces from Ridhi Mehra have appeared many times in the past at Lakme Fashion week, keep reading for more on this new collection which featured at Lakme in 2020!
“Paying tribute to the Indian craftsmanship, the label also carries intrinsic elements of Parisian and Grecian cultures with an emphasis on fine tailoring and sophisticated cuts incorporating traditional Indian embroideries, embellished in a refined, modern approach.”
The brand has evolved from changing the face of fusion wear in India to establishing & further strengthening it’s widely popular and lauded contemporary style. In just 4 years, Ridhi Mehra‘s outfits have graced multiple magazine covers, been worn by top celebrities and have created an ever-growing loyal client base.
“Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature which has made the brand stand out in today’s crowded marketplace.”
The latest collection, ‘Reflections’ (Ridhi Mehra WF 20), is about changing the focus from modifying to modernizing. Each piece of the collection has been carefully crafted and represents a powerplay of bright colours and striking patterns. Kutch and its royal heritage was the inspiration behind Reflections and the team have kept the age-old craft of mirror work at the core of the collection. As evident from the images, they have woven together novel designs and techniques, articulating a couture equivalent of the “old wine in a new bottle” rhetoric. The collection showcases artsy mirror work along with bohemian embellishments and a riot of colours to match the contemporary silhouettes. It is an amalgamation of the deep-rooted Indian traditions with that of an expansive and evolving counterpart.
Every outfit in this collection has been threaded to fuse, jewelled work, mirror embroidery into a mix of elements like Gota, Zari, Silk as well as prints. Furthermore, there’s an inter-paly with rich fabrics like chiffon and organza, adding more flair to the luxe factor. This collection offers an eclectic array of silhouettes ranging from the traditional Anarkali to modern sarees and not forgetting the classy jumpsuits. ‘Reflections’ is targeted at the modern Indian woman and has a piece for every occasion, whether that be a party, wedding or gathering. There has been a tremendous amount of preparation and effort dedicated to the collection which becomes evident upon viewing the attention to detail and finish of any of the pieces. The mix of bright colours and pastels, as well as the appearance of some modest pieces (the Anarkalis and Sharara), means that there is something for everyone. Ridhi Mehra has birthed a collection that is not only magnificently luxurious but is also marvellously affordable.
Shop the Reflections collection here: https://ridhimehra.com/collections/reflection
More Images from the collection: