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Motion pictures have been enthralling audiences since 1895 when the world was first introduced to films by the Lumiere brothers.
While films are not produced with the prime intent of inducing people to travel, they do have the power of imagery and fantasy to enhance the appeal of a particular place.
The Bollywood film industry is ranked among the largest in the world and their movies today draw a larger Western audience than ever before.
Shooting in a specific foreign location has also been shown to motivate people to travel to Western countries more than those not involved with international tourism.
Bollywood is also known for its trend-setting new ideas. Apart from showing awe-inspiring landscapes, the industry has taken creativity to another level by shooting films in amazing cruising ships.
This has inspired viewers of going on a cruise by themselves and making new friends at every port of call.
Bollywood’s influence on destination choices
Bollywood has impacted western travel experiences in a significant way by depicting lesser-known destinations on the global travel map.
From the enchanting backwaters of Kerala to the stunning beaches of Goa, have since become must-visit destinations for western tourists and has led to a surge of them seeking experiences in these tranquil places.
The cultural influence of Bollywood films
The unique way in which Bollywood weaves cultural narratives into the film’s has a profound impact on how western travelers see Indian culture through the screen..
Films on traditional weddings and local festivals provide a window to the outside world of the rich tapestry of life in the country and they often seek out similar experiences once they come to India.
Besides cultural events and festivals, Bollywood has managed to popularise Indian cuisine and fashion among western audiences.
The colorful sarees, sparkling jewellery and mouth-watering dishes which are shown in Bollywood films have caught the fancy of international tourists who have included shopping and dining as key activities on a trip to India.
Bollywood’s impact on themed cruises
Apart from captivating audiences around the world, Bollywood’s influence has extended to the world of luxury cruising.
These cruises often feature performances by Bollywood dancers and musicians, which depict the rich history and culture of India.
Films shot on a Mediterranean cruise have struck a chord with many western countries, resulting in an increase in demand for cruise vacations following the release of the film. By going on a cruise, they are able to emulate the fantasy of Bollywood cinema.
Cruise companies operating cruises to European and Caribbean destinations are focusing on educating travelers, both Indian and western, through Bollywood that a cruise is a complete holiday package and the best vacation idea for a family to get together.
The cruise ship stops at several ports of call and the tourist is able to visit many countries without the hassle of packing and unpacking and waiting at the airport.
In a nutshell, it is very much evident that films have proved to be a powerful and credible tool to convince potential tourists to travel in respective lands.
