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Photo by Karsten Winegeart on Unsplash
For many years, music and fashion have gone hand in hand, with artists having a direct impact on both the current and future trends in fashion. Rappers have had quite the impact when it comes to fashion, as they’re seen to be some of the coolest and most iconic artists around.
For example, Eminem paved the way for many fans around the world to dress just like him, causing clothing brands to release numerous items all designed with Eminem in mind to try to increase sales.
From selling puffer coats to baggy jeans, what rappers choose to wear and show off can have a massive impact on the fashion industry and what new trends come in. If one of the top rappers decides to change their appearance, this can have a significant impact on the fashion industry and what items do well.
In this article we’ll be taking a further look into their impact on the fashion industry and who really has the most influence.
With rappers each having millions of followers and listeners, it’s clear to see how they can have such a big impact on the fashion industry. For most, their younger audience are very impressionable, and all want to be like and look like their favourite rappers. The easiest way for them to do this is to dress like them, using the same style and buying the same clothes allows them to look just the same as their idol.
Depending on which rapper you’re talking about, some can have a small impact on the fashion industry, whilst others can alter the future of fashion all together and completely change the landscape forever. Let’s take a look at some rappers that have had a massive impact on the fashion industry.
Kendrick Lamar
One of the most famous rappers in recent times, Kendrick Lamar is known for having a great fashion taste and pushing the boundaries of fashion. Iconic looks from his flared denim to his oversized leather varsity jackets. Alongside this, brand deals with famous sneaker brands have only increased his impact on the fashion world. With his ever presence in the world of rap, his influence in fashion will only continue to grow and continue to thrive, with his fans all wanting to dress and look like him.
Kanye West
Arguably one of the biggest names in fashion, let alone rapping, Kanye has had a gigantic impact on both industries. Originally making his name for himself in music, Kanye became one of the biggest rappers on the planet, with virtually everyone in the world knowing who he was.
Following his success, he took his steps into the fashion industry, where he again made a huge impact. His most notable impact to fashion is the release of his sneaker line Yeezys, where for many years, were nearly impossible to buy due to demand and had to either be brought online on release or be brought second hand at a vastly inflated cost. His impact on fashion has had a lasting mark forever.
Ice Cube
Going slightly further back than the other rappers on this list, Ice Cube really set the scene in the early 80’s and late 90’s for rappers and their impact on the fashion industry. With big gold chains and baggy clothes all the rage, music videos from the likes of Ice Cube really set the tone for young fans around the globe on how they’d dress for the foreseeable future.
His impact may not be as large as others on this list, but he sure did put a marker on fashion and set the tone moving forward for the 90’s and how people would dress.
Music and fashion have always gone hand in hand, and with new up and coming rappers trying to make their mark, they’ll be sure to also have an impact on the fashion industry as they try to implement their own styles and designs on the world.
