Whether you operate a company website, run a personal blog, record a weekly podcast, or upload videos on YouTube, you should aim to keep your online audience happy. They take the time to engage with your web platforms and the content you post on them, so they deserve to be provided with an online experience that they can enjoy and appreciate.
Keeping your online audience happy is going to demand time and effort on your part, that’s for sure, but it’ll be worth it when you’re getting positive reviews and maybe even custom as a result of your endeavors.
To find two ways you can keep your online audience happy, read on.
Engage them on a deeper level
Your online audience don’t want to come across sales pitch after sales pitch on your company website, they want to see content that means something to them. For this reason, in your bid to keep this audience happy, you should resolve to engage with them on a deeper level. To do this, you should:
- Build a communal forum on which your audience can interact with you and one another
- Host contests and competitions and show that you are willing to reward your audience for interacting with you
- Make your audience feel like they are a part of a team by going out of your way to promote them and their endeavours
- Interact with them via social media
- Seek to forge emotional connections by putting a face to your name and showcasing your operations
Be accessible at all times
Your online audience isn’t going to be too happy with you if they aren’t able to access your webpages. Even if your online platforms are inaccessible through no fault on your part, you can be sure that your audience won’t take too kindly to having to go out of their way to find more information about the goods and services that you offer. For this reason, it is vital that you ensure that your webpages are accessible at all conceivable points.
To ensure that your website is active 24 hours a day, 365 days a year, you must align yourself with a host that offers High Availability (HA) as standard. Onyx.io fits the bill in this instance. They offer a shared storage application, load balanced LXC containers, and site data replication as part of their package, all of which will ensure that your website remains continuously operational over a sustained period of time. As a result, you won’t have to worry about your online audience failing to access your website and, subsequently, becoming annoyed at the perceived lack of concern that you have for them and their time.
If keeping your online audience happy isn’t one of your top priorities, what’s the point in you even having an online platform to publish content on? To ensure that you are providing your visitors and viewers with an optimized experience whenever they access your webpages, it’s important that you heed all of the advice laid out above. If you do, you’ll be sure to keep your online audience happy for years to come.