India Intimate Fashion Week (IIFW) launched its much-awaited calendar ‘Black Magik’ at an event filled with glitter and glamour. The launch was held at The Play Lounge, on January 08. Black Magik is the newest and the most glamorous intimate & beach /swim fashion calendar dedicated to Intimate wear featuring the hottest models posing in the exotic locations of Forest Hills Tala.
It is conceptualised by Niraj Jawanjal, Director, and Chief Ideator, IIFW. The calendar has been shot by celebrity fashion photographer Mrunal Kalsekar.
Talking about Black Magik, Niraj said,
“Our intention is to re-write the definition of fashion calendar in India. We can do so by creating an extraordinary platform to showcase astounding fashion lines by Indian and International brands and designers.”
“Simultaneously it’s a very smart and highly sophisticated branding opportunity for them. We are extremely happy to unveil this high fashion initiative which would ignite inspiration for the talents in the fashion sector,”
Niraj further added.
Check out some pics from the launch:
Black Magik by IIFW is an endeavor to set new trends in Indian Fashion Industry especially when it comes to Intimate Wear category in which India is still in the nascent phase of growth. With Black Magik’s success India Intimate Fashion Week is intended to bring more to the Indian Fashion Industry with the coming seasons.