Purvi Doshi to open her first outlet in Mumbai

Purvi Doshi, a contemporary Indian designer with a conscience-driven brand, plans to open her store in Mumbai on 4th December, 2017. This will be in association with Hue Fashions, a multi-designer store. Hue is an ultimate high-fashion destination for the stylish and glamorous ladies to choose the latest and exclusive collection of India’s well-known designers.

Purvi’s collections showcase cruelty-free fashion, designs entailing Indian arts such as Khat, Aari, Mirror-work embroideries which is contemporary and yet classy in style.

The collection focuses on sustainability in garments and fabrics like Khadi, hand-woven fabric of India, Ahimsa Silk-Cruelty free silk or a.k.a Peace silk with a range of colours like Natural dyes – non-polluting, allergy free and herbal.

The ace designer has worked with many A-Lister celebrities, including Sonam Kapoor, Kajol Devgn, Nandita Das, Vidya Balan, Sonakshi Sinha, Sonali Bendre, Radhika Apte, Sonal Chauhan, Swara Bhaskar, Rakul Preet Singh to name a few.

Her collection comprises of exquisite Indo-western outfits – Long dresses, gorgeous sarees, petite short dresses, tunic tops, suits, kurtas and many more.

Here are some of her creations:

          

Ahmedabad based Purvi Doshi expresses,

“It is a moment of great joy for me to launch my first outlet in Mumbai. Our design concept is to showcase to the world, cruelty-free fashion, artful in design yet contemporary in style. Sustainability  at its root and khadi in its soul, each garment is made in India, with utmost care and love.”