JADE, the contemporary couture house has emerged because of its modern, yet, conventional aesthetics under the directions of Monica and Karishma. They are the visionaries behind this successful label that has achieved a renowned status in a short period of time.
At Lakmé Fashion Week Winter/Festive 2017, ‘Aiyana’ (ever blooming) presented by Amoh by Jade was their take on reviving the cult fashion of the 60’s and 70’s, with a rather inventive approach in terms of construction and presentation.
Pop- culture, youth icon, Ananya Birla took the stage, while sporting a look from the collection and performed her hit number ‘Meant to Be’ alongside the models and received the loudest cheer from the crowd.
Bollywood debutant Nidhhi Agerwal of ‘Munna Michael’ fame opened the show in a powder blue lehenga with a backless cropped blouse and pleasantly surprised the audience.
The silhouettes ranged from well-tailored corsets and capes to floor length sheer jackets with scallop detail teamed with flared skirts and inventive drapes with cowl detailing. The bold palette consisting of tangerine, royal blue, ox-blood, mauve, chestnut, bottle green and a hint of gold elevated the collection.
The ensembles were delicately ornamented with beads, stones in intricate patterns and motifs, which highlighted the regal essence of the sharply conceived line. The sustainable fabrics were used to create these majestic attires with added textures (ruffles, pleats) that enhanced the oomph factor.
The idea behind this intelligently executed line was to break-through the sheltered and restricted fashion norms and recreate the fearless/edgy vibes from the yesteryears that was forgotten in today’s accelerated lifestyle.
Monica and Karishma of Jade portrayed the various layers of a woman’s personality, defining her flaws and depth with grace and artistry through their extremely innovative pieces for their collection ‘Aiyana’.
The look for the show was created by Lakmé Makeup Expert, Donald. The new technique used to highlight the skin indeed shone throughout the show.