The Craftmark show by the All India Artisans and Craftworkers Welfare Association (AIACA) was an interesting presentation on the various artisans and their skills, which were beautifully utilized at 6Degree Studio during Lakmé Fashion Week Winter/Festive 2017.
AIACA licenses the Craftmark logo for Craft based businesses and NGOs as product tickets and labels. The Craftmark certification informs a customer that the product has been responsibly and ethically made to produce a sustainable income in a fair trade environment, which also ensures proper health and hygiene of the artisans. Craftmark has brought under its umbrella more than 150 crafts enterprizes practicing about 90 specialized handicrafts processes, with an outreach to more than 50,000 artisans across 23 states of India.
One of the three Craftmark unveiled to highlight sustainable creative economy at 6Degree Studio during Lakmé Fashion Week Winter/Festive 2017 was A Phulkari Fantasy.
A Phulkari Fantasy is a collaboration of Sonal Chitranshi Of Soul Roots Teams With Phulkari Mahela Samuh supported by the Nabha Foundation
Phulkari Mahela Samuh Supported By The Nabha Foundation
Bringing the gorgeous beauty of the Phulkari embroidery from Punjab, the Nabha Foundation has turned this traditional craft into a home-based self-employment opportunity. 800 women of Nabha are now experts in the Phulkari embroidery thanks to the great efforts of this Foundation that has helped to preserve this colorful art of embroidery.
Sonal Chitranshi – Soul Roots
The beauty of silhouettes is the fortè of Sonal Chitranshi and her label ‘Soul Roots’ so the collection was a line of easy kurtas in vivid colors along with matching churidars or loose trousers. Using the thread counting method and no tracing on hand woven breathable cotton, the designer showcased a variety of mix dresses, tunics, kurtas, saris, dupattas, and dhotis. The favored colors were all muted tones of greys, blues, and yellows.
The dresses featured the Phulkari motif perfectly giving the garments that easy breezy look that was ideal for comfort wear. Using hand woven Malkha from Baragaon and different parts of Andhra Pradesh, Sonal added the beautiful traditional motifs like the gulkhera and mirchi to the understated Indian wear.
The colors were natural and earthy with the silhouettes being free and fluid. With a collection that made sense in today’s context, the silhouettes spoke the language of craft that has been lost. Quilted multi-colored socks added to the beauty of the ensembles.
The striking accessories were provided by the House of Tuhina, Mayabazaar and Mahila Umang Producers Company.
Commenting on the show Vice President and Head of Fashion Jaspreet Chandok, IMG Reliance stated,
“This show has the potential to elevate the perception of humble artisanal surface work to effective pieces of art with Craftmark positioned as the curator that not only ensures the genuineness of the craft but also one that nurtures the environment of the craftsperson. Each craft has a sensory, sustainable and spiritual import and this show affords an amazing opportunity to deliver this relevance to the fullest.”
The Craftmark show was truly a fantastic lesson in design, craft, color, and embellishments that left a lasting impression on the audience.