It was a grand end to Day Three at Lakmé Fashion Week Winter/Festive 2017 when Project Eve unveiled the fabulous Festive Winter 2017 collection by international couturier Rahul Mishra, winner of the International Woolmark prize 2014.
Project Eve, the premium retail chain from Reliance Retail, was the perfect fashion name that teamed with Rahul Mishra who has created the ‘Rahul Mishra for Project Eve’ collection. Aimed at the 25-40 years old fashionistas, Project Eve in Mumbai and Bangalore offers a great ambience that includes an in-store salon called Bounce, French Gourmet cuisine at Café Noir, personal stylists, lounge and plush trial rooms. The apparel at Project Eve includes Indian, international, handloom brands like ‘Swadesh’ and its in-house label ‘Project Eve’.
Pradeep Ramachandran, Business Head, Project Eve said:
“Project Eve is the first of its kind destination store, built for discerning women to provide them nearly everything under a roof that a woman needs to look and feel good. We have a strong focus on continuously evolving and enhancing the store experience we provide to Indian women. We are excited to have partnered with Rahul and proud to have Shraddha Kapoor walk for the brand. Unlike most other brands, our collaboration with Rahul Mishra is not restricted to the platform of Lakme Fashion Week. With an endeavour to celebrate women, at Project Eve, we are taking the runway collections from the High Street to stores making it accessible to every woman’s wardrobes.”
Commenting on the show, designer Rahul Mishra said:
“The unique association of Project Eve and Rahul Mishra is an opportunity for the handloom weavers of the country who form the essence of this collaboration. I feel immensely honoured to be a part of this collaboration with Project Eve that thrives to create supportive ecosystems for our weavers – the building blocks of Indian Fashion. The collection showcased will be available at the stores by next week.”
Staying true to his roots, Rahul Mishra’s textiles – Chanderis, Maheshwaris & Banarasi, did all the fashionable talking when he showcased his fine motifs woven to bring back the heritage, culture of warp and weft. The light as air fabrics had a regal demeanour as chirping birds; kamal, genda and mogra along with hints of Mughal architectural inspirations were entwined into the weaves. The luxuriously woven fabrics for the lehengas, kurtas, dupattas and saris were a dream to behold.
The embroidery was a masterpiece on textiles that brought the beauty of nature on fabrics. While the collection was predominantly festive India, Rahul brought in two gowns to cater to the western dresser. The swirling anarkalis, kurtas – some with backless silhouettes, the kirkita palazzos, Kamal jaal lehengas and the beautifully scalloped dupattas revealed Rahul’s experiments with embellishments.
The ensembles had all the intense designing details that Rahul has made his trademark. The very interesting silhouettes, as well as the fabulous embellishments, turned the garments into timeless pieces that will be cherished by the wearer.
Catering to the needs of the dynamic New Age Indian woman, Rahul offered a Festive collection that displayed the beauty and organic blend of handloom craft with impeccable construction.
Shraddha Kapoor was a picture of elegance as she glided down the ramp in a gorgeous embellished monsoon crane lehenga with hand embroidered muga silk magenta blouse and the superbly crafted chintz, scalloped & dupatta.
The grand amalgamation of Indian textiles was a perfect end to Day Three with Rahul Mishra’s Festive Winter 2017 collection presented by Project Eve.