Radhika Chitalia is a Mumbai based ‘design’ entrepreneur, and the creative force behind the brand ‘Joules by Radhika’. She hails from a diamond jewellery background, studied her craft for over 8 years that include designing, conceptualizing and manufacturing luxury jewels.
With immense knowledge and passion about the variety of raw materials and colored stone jewels, each piece of necklace and earring is crafted with the highest quality and precision. A deep understanding of the aesthetics of jewellery making gives her a unique designing approach. Most of her creations are awe-inspiring with a touch of her personality. She strongly believes in offering a one on one interaction to her patrons as it enables her to ideate and create jewels that are truly a personal statement.
“It’s my passion. I have always wanted to create jewellery. So for me, it is about pursuing my passion rather than just doing a task. I love making pieces that allow clients to express themselves, but I also like creating designs that provoke the idea of how jewellery should be worn.”
The designer has created collections that feature an array of statement pieces, from stunning pendants to precious-stone necklaces and signature neck pieces that are perfect for any occasion from engagements to weddings or can make for perfect birthday gifts or just for self indulgence.
The stand alone design studio, ‘Joules by Radhika’, is every shopper’s dream. Set in a quaint locality in Vile Parle, Mumbai, this store has a fully-functioning and upgraded manufacturing unit accompanied by a luxurious boutique area. One can indulge into the artsy ambience while enjoying a perfect jewellery shopping experience. Those who like to shop online, can head over to her online retail destination: www.shopjbr.com No matter what part of World you are from, you can now buy these one-of-a-kind jewellery pieces with just a simple click.