You cannot make your business successful with only the right products; you need effective marketing and promotion as well. Think about it, you may create the best and highest quality of products, but if you fail to promote it to your target audience, it will never get sold. As an entrepreneur, you have a lot of work ranging from creating effective marketing strategies and working closely with customers to checking up on business analytics. You need to excel in it to become successful.
Here in this article, we will outline some of the most effective ways to promote your products. You may be surprised to see that most of these are simple to practice. However, all these require unrelenting and dedicated efforts over time to be successful. Build the strategy rightly and focus on bringing them to life. Don’t just sit back to grow your business, get out, and work! Here come 10 tips that will get you started:
1. The power of email
Email marketing is the most conventional and still No.1 technique in all the marketing guide books. Some of the marketing experts say that email marketing offers more conversion than social media. On social media platforms, you have to compete for attention. However, through email, you get to form a personal one-on-one connection with your target audience.
Maintain a list (and keep on building it) of people who want to hear from you. You can use a mailing service to educate them and also to engage with them effectively. If your customers are used to seeing valuable content from you, an email about your latest products or a seasonal offer is more likely to convert to sales.
2. Maintain a blog
While developing a content strategy, always give importance to blog posts. You can make use of a blog to announce your product or share valuable customer information. You can make your blogs more interactive by telling consumers about the products and also include a widget or button for the customers to directly buy your products. Maintaining a blog is a smart way to enhance your SEO (search engine optimization) performance and also to ensure your brand exposure to a wider consumer base. While social platforms may limit your access, an established blog can offer you unlimited opportunities to engage with loyal visitors. Always take initiative to move your new leads and existing customers to blogs by initiating call-to-actions to join your mailing lists.
3. Weave a product story in line with your content strategy
You have to work out a winning content strategy if you want to share your product story with the customers. Even if you are retweeting user content or trying to create some engaging visual content to be shared through social media or doing bulk mailing, always craft a smart content strategy and ensure that sales is steadily growing with it. Also don’t forget to effectively incorporate a call-to-action to each post, urging the users to share the post, sign up for email alerts, or even buy the product.
4. Try to employ brand ambassadors
We are not taking about the conventional brand ambassadors such as film stars or celebrities. Have you noticed any of your customers rave about you on social media without any incentives from you? They can be the natural brand ambassadors for you and can get you access to those spaces in which you cannot directly intrude. Once you can identify such ambassadors, try to get into mutually beneficial deals with them, for example, consider paying or exchanging products or services.
5. Reach where your target customers are to share products socially
Once you have a clear-cut understanding of your target group, identify where your customers hang out. They could be anywhere such as Facebook, Instagram, Twitter, or LinkedIn. Once you pinpoint the appropriate social platforms, start sharing posts about your products on each of these channels with customized content. Try to make social promotions more visual so that the new-age users can easily connect with them.
You need to use the native language of the platform and pay keen attention to the context to get people to hear your stories on social media and act on it. Try to understand the differences and nuances of each of these unique social platforms to adopt the best content strategies.
6. Offer subscriber discounts
The discounts and offers can work for you in a smart way if you wisely develop them as a business strategy. You can effectively incorporate it with other marketing strategies to sell your products. For example, try to offer a discount code for email subscribers, which can be a good way to get your list growing and thereby enhancing the conversion rate.
7. Create social contests
When thinking of effective ways of promotions and customer engagement through social media, it best to run social media contests to spread brand awareness among wider audience. Let the customers do a multitude of things as they prefer such as follow your brand on social media, subscribe to newsletters, and comment on the blog posts to earn points and clear various levels of the contest to grab prizes and enjoy discounts.
8. Introduce Affiliate programs
If you are struggling to make sales all on your own, and are unable to hire and maintain your own sales team, the best option is to think of affiliate programs for your products.
Through this, you can get other people to promote your products on a percentage commission basis. Affiliate marketing is one strategy, which even the biggest online brands like Amazon and eBay are successfully administering.
9. Get other fellow businessmen and bloggers to share your products
You can try to cultivate a group of fellow entrepreneurs who have products complementing that of yours. This can be a great resource to explore when you think of promoting a product. Remember, this is a mutually beneficial agreement to be entered with fellow non-competitor businesses to grow your customer base.
10. Think of Facebook Live
This is the latest trend on social media. Live video streaming is gaining more popularity. So you can also try Facebook Live. If you have a Facebook page with a considerable number of followers, then you can conduct a Facebook Live to talk the fans and customers or try to make a series of attractive behind the scenes of product making or live video testimonials of the customers.
The above 10 points are just to give you an overview of the most admirable methods used by many entrepreneurs. You can think of your own combinations and strategies based on the unique nature of your business or product.
Author Bio: Charlie Brown is a leading marketing strategist, who played a crucial role in developing digital templates by Dopublicity.com. He used to publish his articles on the leading tech blogs and had also released a couple of hot-selling books about business marketing.