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Global girl group phenomenon KATSEYE is back—and they didn’t come to play. Their new single, “Gnarly,” released today via HYBE x Geffen Records, is a genre-bending, floor-shaking anthem that proves the group is not only evolving but actively reshaping pop music’s future.
Fueled by bone-rattling 808s and glitchy rave synths, “Gnarly” surges with chaotic energy—like scrolling through your feed at 2AM, but make it cathartic. Produced by a powerhouse team including Pink Slip, Tim Randolph, HYBE founder “hitman” Bang, and Slow Rabbit, the track sits somewhere between a fight song and a freedom cry, capturing the beautifully overloaded experience of coming of age in a hyperconnected world.
“We want people to feel the vibes, to really connect with our music,” the group shares. “‘Gnarly’ feels true to us — it’s bold, it’s fun, and it shows a different side of what we’re about.”
Directed by Cody Critcheloe, the official video is a surrealist visual feast, premiering on MTV Live, MTVU, and lighting up the Paramount Times Square billboards—a literal high-def takeover. Watch the video [HERE].
KATSEYE’s rise has been nothing short of meteoric. After winning hearts and headlines on Netflix’s Pop Star Academy: KATSEYE, the six-member group launched with 2024’s “Debut”, followed by their critically acclaimed EP SIS (Soft Is Strong)—a title that captured their duality-driven ethos and shattered expectations.
Their genre-fluid approach blends the training of the K-pop system with a global pop sensibility. With members hailing from all over the world—Daniela (Cuban/Venezuelan-American, Atlanta), Lara (Indian, New York), Manon (Ghanaian-Italian, Zurich), Megan (Chinese-American, Honolulu), Sophia (Filipina, Manila), and Yoonchae (South Korea)—KATSEYE represents not just diversity, but a shared vision: fierce, fluid, and fearlessly real.
Critics and fans (aka EYEKONS) have been paying attention. The group landed on Rolling Stone’s “Songs You Need to Know”, Billboard’s “100 Best Songs of 2024”, and snagged two iHeartRadio Music Award nominations. They’ve graced stages from Good Morning America to the MAMA Awards, and fronted campaigns for Fendi and Pepsi. Every move feels intentional. Every release, a statement.
“Gnarly” marks the beginning of their next chapter—a raw, rave-fueled era that blends rebellion with precision and keeps their pop palette vibrant, daring, and impossible to ignore.
If SIS was a declaration, “Gnarly” is a detonation.
Stream “Gnarly” now and join the revolution—because KATSEYE isn’t just the future of pop. They’re redefining what it means to be a global artist in 2025.
