Moj’s exclusive challenge ‘ThinkAboutYou’ for the track has clocked over 2.2 billion plays, helping the homegrown short video app go mainstream – Soulful, versatile and a trendsetter.
These are some of the words synonymous with Armaan Malik. The blue-eyed boy is not only a fan favorite but also one of the industry’s leading musicians.
The singer-songwriter has once again broken records with his latest track ‘You’ topping all charts. Making sure his fans have something new to look forward to with each song, this music sensation also launched the song on short video app Moj.
It is because of platforms like Moj that songs get the much deserved reach owing to its exponential base of users across the nation. The song clocked a whopping 2.2 Billion+ plays on the app – a number reached in mere 5 days of span making it wildly trend on the digital medium.
“Okay this is crazy! Just woke up to see that there are 238 Million+ plays on the #ThinkAboutYou challenge on the @mojappofficial. Go participate in this challenge right away! I can’t wait to see what YOU do with it.” To participate in the challenge, users need to create a video expressing their love to their close ones using Armaan’s song and hashtag #ThinkAboutYou”
The singer additionally said,
“I thoroughly enjoy interacting with my fans, and I love how short form video apps like Moj allow for more of these opportunities! With my latest track You, we have tried our best to keep the lyrics really relatable in a manner where – you could think about your person, your friend, your significant other, your pet, or literally anyone you love and have on your mind. It’s heartwarming to see how people are reacting to #ThinkAboutYou. If anything, I feel closer to my fans and their feelings, and that’s really special to me.”
Sr. Director- Content Strategy & Operations at ShareChat, Shashank Shekhar said,
“We are constantly on the lookout for newer avenues to build and strengthen the creative force on a national front. The increasing popularity of short video content runs parallel to the rise of innovative collaborations. Armaan’s Think About You is a creative marvel. We are glad to have been a part of this song’s journey.”
Short video apps have become the recent talk of the town and Moj has managed to set a benchmark in the industry. Not only are they giving wings to digital enthusiasts. But are looking for innovative ways to inspire them as well. Be it through exciting challenges or giving fans exclusive access to their favorite celebrities’ lives.
Music is an important part of our culture that connects us to each other. Be it by dancing to the music, singing to the music, or overall just celebrating the music. Moj is rapidly evolving into a hybrid arena where businesses are trying to discover fresh talent as well as stimulate established ones.
The platform’s exclusive release of Sonakshi Sinha’s Mil Mahiya unlocked a new horizon. By crossing a staggering 3.6 Billion total video plays on the app itself.
With the addition of #ThinkAboutYou, Moj continues to fortify its musical vertical and promises. To seamlessly bring the digital world to life to curate an unbiased social experiential ecosystem.