Posted on September 8, 2020 at 10:00 am

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ZEE Bring Movie Theatres To Consumers’ Homes

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Zee Launches Premium Video On Demand service Service. To be available on leading DTH, IPTV, Cable and Telecom Platforms across the globe.

Zee
Zee

Service to be also available as ‘Zee Plex’ on the OTT Platform – ZEE5. In India & overseas
1st September 2020: India’s leading Content Company, Zee Entertainment Enterprises Ltd. (ZEE) today announced the launch of a Premium Video On Demand (PVOD) service on leading content distribution platforms. With this new offering, consumers will now be able to watch their favorite new blockbuster releases in the comfort of their homes, along with their entire family at an attractive (per film) price point.

Right since its inception, keeping consumer interests at its core, ZEE has consistently set new trends for the industry to follow. Along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms. The service will also provide partners and platforms with the opportunity to acquire and retain new customers.

Speaking about this new initiative, Mr. Shariq Patel, CEO, Zee Studios said,

“We are very excited to bring this new offering to all the movie buffs around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”
Ms. Vibha Chopra, Head – Global Syndication and International Film Distribution, ZEE added, “We are very excited to partner with key content distribution platforms including DTH, Cable and Telecom players globally and bring the latest Indian language movies, direct to consumers in the comfort of their homes.”

With new releases every month, the Company aims to bring the theatres right to the consumers’ homes. It is offering them a quality family viewing experience.

The service will also be available as ‘Zee Plex’ on ZEE5 (ZEE’s OTT Platform) in India & overseas. The Company has scheduled the launch of this all new service on its Foundation Day – i.e. 2nd October 2020.

Key highlight of the PVOD service:

  • Product: 

o It will enable consumers to watch their new upcoming favorite blockbuster movies along with their entire families, from the comfort of
their homes.

o The service will be available on leading DTH, Cable, Telecom players & Digital platforms across the globe.

o The service will also be available on ZEE5, in India and overseas markets.

  • Place:

o The service will be available across all continents globally covering all
major locations in the overseas region

  • Promotion:

o In order to generate the required level of awareness.

For more updates from the world of OTT stay tuned to UrbanAsian. 

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