aLL – The Plus Size Store Collaborates With Rina Dhaka
For Its aLL PRIMERO Line At LFW W|F 2019
aLL – The Plus Size Store Collaborates With Rina Dhaka for LFW 2019! aLL – The Plus Size Store is showcasing its new couture line- aLL PRIMERO. A collaboration with ace designer Rina Dhaka. At the fourth edition of the Plus Size Fashion Show at Lakmé Fashion Week W/F 2019.
Above all, aLL PRIMERO is part of aLL’s Autumn-Winter Collection 2019, and is a classy and comfortable line from the largest plus-size fashion retail brand in the country. aLL – the Plus Size Store has been promoting body positivity ever since it launched in 2005 and this is the fourth consecutive year it has brought plus-size fashion to the most high-profile fashion event in the country.
The aLL PRIMERO line ranges from formal wear to lunch wear and smart casuals and includes ready-to-wear separates. It is a great choice for special, daytime occasions. When matched with the right accessories, it can also stand out at an evening do.
With the aLL PRIMERO collection, Rina defines elegance in classic fabrics like twills, cotton, crepes, poplins and modal and combines them with temple prints and tribal prints. Ties, tassels, pintucks, and ruches add a sweet touch to her plus-size story.
Hetal Kotak, CEO of aLL- The Plus Size Store
Believes that new trends in fashion should be available to all consumers, plus size or not. The main reason for runway shows is to showcase/forecast the trends of the season to buyers, which they wish to add to their collection, and aLL at Lakme Fashion Week is doing just that. It is getting trendy fashion to an aspect of consumers that have been ignored for a long time.
Furthermore, aLL – the Plus Size Store’s exclusive collections certainly showcases a wide array of looks. Styles for different occasions and seasons. It encourage plus-size women to be comfortable and confident of their body image. The aLL PRIMERO collection represents this fashion philosophy and is set to make a splash at the Lakmé Fashion Week W/F2019.