After an impactful stint at animated film spoofs and raps, its music as the next big bet for the makers of Shudh Desi Endings and Shudh Desi Raps, Click Digital Studios (CDS). Keeping up with the content producer’s humor element, the new channel featuring parody of popular Bollywood songs is slated to be a feast for film lovers and fun seekers.
Shudh Desi Gaane, a Youtube channel is all set for a grand opening on June 11th with the first ever parody of the Hamari Adhuri Kahani title track. Promising to wittily pack latest live musical action of Bollywood and presenting it with their signature Shudh Desi take, CDS is up for the new musical flight while creating yet another niche for itself in the digital content space.
“Bollywood and humor are amongst the top five genres for digital content consumption. We wanted to combine the two together to present something new to the Indian digital audience and the result is Shudh Desi Gaane. Our audiences have enjoyed watching Shudh Desi Endings and Shudh Desi Raps and now we hope they enjoy watching our take on Bollywood songs with Shudh Desi Gaane,” says Chief Creative Officer, Click Digital Studios, Anand Doshi.
Click Digital Studios is India’s premiere independent content production company. Co-founded in August 2012 by three maverick entrepreneurs to fuel their elusive streak for game-changing hilarity, it currently manages 65 YouTube channels and is also paving towards cutting-edge television and film content production. CDS commands a total subscriber base of over 1+ million, earns daily views of 3-4 million and monthly view of 120 million. With its flagship channels CDS India, Shudh Desi Endings, Bollywood Insights and Hollywood Insights, the novice content house has touched the 800+million total viewership mark within less than 3 years of its operation.
CDS is on a tremendous expansion spree and plans to launch 10 new channels over the next 12 months. Shudh Desi Gaane is the first step for the house of compelling content with a signature comical twist in that direction. For music lovers, it is a perfect opportunity to play on the melodic yet comic Shudh Desi filmy musical masala with ‘Shudh Desi Gaane’, all at the click of a button.