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Soundous Moufakir has made a name for herself in industries ranging from reality TV and film to business. The actor who has been seen in Khatron Ke Khiladi 13, Qaatal and Fateh is now taking her journey forward with Moromaa, her Moroccan skincare brand. Soundous has gained a renewed sense of beauty, purpose and self-worth from this experience and has learned invaluable lessons that extend well beyond the entertainment world.
Speaking about the realities of building a business, Soundous admitted that entrepreneurship has challenged her in unexpected ways.
“One of the hardest lessons has been realizing that passion alone is not enough to build a company. Sometimes, you have to make difficult decisions about people, partnerships, or even delaying launches to protect the long-term vision,” she said, noting that every decision has long-term consequences.
She added that the choice of quality over speed has often tested her patience and resources.
“There were moments when choosing quality over speed cost us time and money, but I do not regret those decisions. I have learned that leadership is not about avoiding uncomfortable conversations. It is about making decisions that will serve the company five years from now, not just today.”
For Soundous, the journey has reinforced one key belief:
“The biggest lesson has been that protecting your values is often more important than protecting your comfort.”
Drawing from her Moroccan roots, Soundous also reflected on the similarities she sees between Morocco and India when it comes to beauty traditions.
“Definitely. Both cultures have believed in natural beauty long before it became fashionable. Indian households have trusted ingredients like turmeric and sandalwood for generations, while Moroccan families have relied on argan oil, nila, ghassoul clay, and rose water in much the same way,” she said.
She also believes that modern consumers are looking beyond skincare benefits.
“I have also noticed that consumers in both countries appreciate products that come with a story. People no longer want just effective skincare. They want to know where it comes from, who made it, and why it matters. That emotional connection to heritage is something both cultures share beautifully.”
As Soundous juggles acting and entrepreneurship, her journey demonstrates a dedication to authenticity, patience and purpose. Whether she’s creating a skincare brand rooted in her heritage or making hard business choices, she believes real success is about aligning your values and creating something meaningful for the future.
